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Electronic Shelf Labels (ESL) for Retail, Industry and Office
With the use of Electronic Shelf Labels (ESL), also called digital price tags, prices at the point of sale can be adjusted within seconds – not only manually, but also automatically based on KPIs, defined rules, or competitor pricing.
This ensures not only a strong price image and competitiveness compared to other retailers but also consistent pricing across all sales channels. The shelf price always matches the actual checkout price – with minimal effort required from your in-store staff.
The same technology also unlocks new opportunities in warehouse and production environments: ESLs allow for real-time tracking of goods movement and enable more efficient, faster, and less error-prone picking processes. Integrated LEDs and Pick-by-Light or Put-to-Light functionalities make workflows intuitive and transparent.
In the office environment, ESLs excel as digital room signage: employees can independently book and manage meeting rooms – fully integrated into your existing systems. Real-time booking information is displayed directly at the room, showing current and upcoming reservations at a glance.
Wireless ePaper Displays - in General:
E-Paper Technology: Known from the Kindle eBook Reader – delivers high energy efficiency and excellent readability.
Wireless Operation: No power connection required; battery life approximately 5–7 years.
Power Consumption Only During Image Change: Once displayed, content remains visible for months – without any additional energy use.
Outstanding Readability: Easily viewable from all angles – even in direct sunlight.
Displayable Colors: Black, white, red, and yellow – ideal for visual highlights.
Fully Graphical Display: Seamlessly supports logos, QR codes, and complex graphics.
Extended Functionality: Integrated 7-color LED to support pick-by-light, visual feedback, and various other use cases.
NFC Functionality: Enables direct interaction with smartphones – for example, to access product information, make bookings, or provide feedback.
ESL - Retail:
Margin optimization through dynamic, rule-based price adjustments in real time
Targeted sell-through of overstocks, seasonal items, and clearance goods
Rapid response to competitor pricing actions – with zero delay
Significant staff relief through automated processes
Cost reduction by eliminating manual price updates and label replacements
More efficient workflows, such as pick-by-light support for order picking
Omnichannel customer experience: Enhanced communication – all the way to self-checkout at the shelf
Less effort for reordering, inventory counts, and out-of-stock detection
Real-time sales support for staff – e.g., by displaying stock levels directly at the product
ESL - Industry IoT:
Dynamic visualization of real-time data for maximum transparency and responsiveness
Full visibility with Real-Time Location Systems (RTLS) for precise tracking of goods, resources, and processes
Increased efficiency through fully automated and seamlessly integrated workflows
Focus on value-adding activities – routine tasks are automated
High process reliability and operational stability in day-to-day operations
Compatibility with existing systems and easy integration with third-party solutions
Cost savings through process optimization and reduced manual workload
Error prevention through intelligent assistance systems such as Pick-by-Light
ESL - Digital Signage:
Seamless integration with MS Exchange, Google Calendar, and other third-party systems
Time and resource savings through full automation – no manual interaction on-site required
Centralized room management with a clear real-time booking overview
Professional guest reception: Welcome visitors directly at the meeting room display
Transparent scheduling: Instantly see at the meeting table when the next appointment begins
Easy Wi-Fi access: Display current hotspot credentials directly on the screen
Your Success with ESL – Holistically Designed, Customer-Centric Execution
Tailored Consulting & Strategy: Benefit from deep ESL expertise – from the initial idea and ROI calculations to system integration and tender support
Technology That Delivers: Get cutting-edge digital price tags and labels from the global market leader – for maximum reliability and performance
Custom End-to-End Solutions: We seamlessly combine ESL with mobile data capture devices, networks, wireless LAN, and other system components – precisely aligned with your needs
Everything from a Single Source: Save time and coordination effort thanks to full-service delivery – from hardware and software to complete IT integration
Efficient Implementation: Our in-house development team delivers solutions tailored specifically to your processes
Long-Term Support: Our dedicated support and repair center ensures 360° service – for sustainable operation and minimal downtime
Over 20 Years of Experience: Trust a partner who truly understands the needs of retail, logistics, and production environments
Best-in-Class Software: Our ESL retail platform leads the market in usability, scalability, and integration – keeping you flexible and future-ready